Content & User Engagement Analyst
Location: Remote or Hybrid (Atlanta preferred)
Type: W2 Contract (Through End of 2025)
Pay Range: $30–$50/hr (Based on Experience)

Overview:
Our client is seeking a competitive, self-motivated Content & User Engagement Analyst to help drive strategic decisions through data. This role is ideal for someone passionate about uncovering user behavior trends and identifying growth opportunities by interpreting large datasets. The right candidate will be a proactive storyteller with strong communication skills who can turn complex metrics into actionable insights that guide newsroom strategy and content optimization.

Key Responsibilities:

• Build and maintain reports and dashboards using analytics platforms such as Amplitude.

• Analyze user flows and content delivery mechanisms across websites and apps to pinpoint opportunities for improvement.

• Provide credible, action-oriented insights to stakeholders, offering recommendations backed by data.

• Communicate findings clearly and effectively to non-technical team members, including editorial and leadership teams.

• Track and analyze video and article performance, offering content optimization strategies.

• Identify new opportunities for content experiences based on user engagement trends.

• Segment audiences based on behavioral data to inform content personalization and targeting.

• Support A/B testing initiatives to increase engagement; familiarity with GrowthBook is a plus.

• Monitor anomalies in user behavior that could indicate product issues and collaborate with engineering teams on resolution.

• Uphold data integrity through governance practices and the development of data standardization rules.

• Participate in cross-functional initiatives aimed at enhancing data reliability and usability.

What You Bring:

• Strong interest in news, weather, or digital media coverage.

• Excellent organizational and time-management skills with a high level of attention to detail.

• Ability to thrive in a fast-paced, results-driven environment.

• 5+ years of experience in data analysis for a consumer-facing product.

• 3+ years of experience analyzing user behavior and content engagement in a newsroom or editorial environment.

• Strong communication skills and ability to translate data into clear business strategies.

The hourly pay range for this position (dependent on factors including but not limited to client requirements, experience, statutory considerations, and location) is $30.00 to $50.00/hr.  Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.
 
Synergis is proud to be an Equal Opportunity Employer.  We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law.
 
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
 
For immediate consideration, please forward your resume to mpersons@synergishr.com
 
If you require assistance or an accommodation in the application or employment process, please contact us at mpersons@synergishr.com.

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.